Liberate Your Love by Velveeta
One Show Young Ones Brief: Encourage Gen Z to unapologetically live their lives in outrageous pleasure with Velveeta as their pleasure wingman.
Insight: People are afraid of being judged and are often judged for loving Velveeta.
Creative Big Idea: Make loving Velveeta judgment-free.
Art Director: Marlana Bianchi
Copywriter: Molly Egan
This project has not been commissioned or approved by the client. It was created solely for a class.
