NotHangover Power Up
One Show Young Ones Brief: Create a launch campaign for NotHangover to be deployed in the US that will create PR and social media buzz.
Insight: People don’t like the feeling of being hungover.
Creative Big Idea: With NotHangover you feel like you have superpowers the day after drinking instead of being hungover.
Art Directors: Marlana Bianchi, Lara Molinari
Copywriter: Jack Levin
Launching a New Product: NotHangover
To launch NotHangover we created NotHangover: Power Up.
By partnering with Call of Duty: Warzone, we are showing gamers just how powerful NotHangover can make you feel.
By partnering with Call of Duty: Warzone, we are showing gamers just how powerful NotHangover can make you feel.
NotHangover Call of Duty: Warzone Characters
We created three Call of Duty: Warzone characters based on the NotHangover flavor names (Stayed in Vegas, Headache Shield, and Back from the Dead) that have special power boosts to portray the benefits of taking NotHangover.
The character Stayed in Vegas is inspired by the NotHangover flavor of the same name.
The Headache Shield character is inspired by the flavor Headache Shield.
Back from the Dead is inspired by the NotHangover flavor Back from the Dead.
Call of Duty: Warzone
The characters are placed in the Warzone in-game map, and players can go find them by using the icons on the map. Once they do, they can click on them to see their attributes. They can then select the character to obtain the character’s likeness, weapons, and power-ups.
Victory!
Once a player wins with a NotHangover character, a branded victory screen will be shown introducing the product and providing a unique coupon code for a free bottle of NotHangover.
This project has not been commissioned or approved by the client. It was created solely for a class.
